Consumers encouraged to ‘look beyond the label’ at the packaging role

Independent research conducted with 8,000 consumers reveals that Europeans are more worried about health and food safety than environmental problems, international terrorism or public safety; the role of packaging in food safety is amongst a list of key concerns.

The findings unveil a growing concern amongst European consumers linked to the potential health risks of chemical compounds leaching into food from packaging. Two thirds (66%) of consumers admit that they are worried about food contamination, as well as the risk of chemicals leaching from food packaging into its content.

Eight out of ten consumers surveyed believe these chemical interactions could be a risk to human health. The findings also reveal that European consumers (60%) are most worried about plastic containers impacting the food/beverage content or ingredients out of all materials surveyed including metal, cartons, bag in box, plastics and glass.

Health concerns play a key role in consumer decision making, and in driving demand for food or beverages packed in glass. Among those who opt for glass, 61% trust it as the safest packaging for their health. This compares with 48% of consumers surveyed in 2010.

Commenting on behalf of the Friends of Glass Community, Adeline Farrelly - Secretary General of FEVE, the European Container Glass Federation states: “It is clear that consumers worry about contamination from packaging. Nowadays, consumers are looking at how products are stored and packaged - not only at what’s written on the label. Studies show packaging materials are leaking chemicals into food; which is a very real concern. Parents of young children are particularly cautious: 77% of European parents prefer glass for storing baby food, while 61% avoid buying baby food in plastic bottles or other materials.”

Commenting on the existing body of scientific research that has examined migration of chemicals from packaging materials, Professor Dieter Schrenk, an expert in Pharmacology and Toxicology at the University of Kaiserslautern, Germany states: “The issue of transfer of food packaging material-borne compounds into the food is important. Here, plastic polymers, metals and paper/cardboard have been shown in the past to be a relevant source for unwanted chemicals in food. These occur via migration of mostly intentionally added or process-related constituents. Although the risk of exposure towards food contaminated with such compounds is considered as low, more research is needed to clarify this issue scientifically.”

Adeline Farrelly continued: “To avoid unwanted contamination from packaging, particularly when making important decisions such as during the weekly family shop, consumers should ‘look beyond the label’ - not only at a product’s ingredients but also at what form of packaging they are buying. An increasing number of Europeans surveyed (87% compared to 74% of those surveyed in 2010) recommend glass as their number one packaging choice for food or beverages. This clearly demonstrates consumers trust glass as one of the most pure and inert materials”.

Glass is the packaging material which acts as a natural and impermeable barrier; it does not interact with food and drink products. In the US, glass is the only widely-used packaging material considered “GRAS” or “generally recognized as safe” by the U.S. Food and Drug Administration[1]. In 2011, when banning the use of BPA[2] for plastic baby bottles, the EU recommended glass[3] as a safe alternative for human health.  

The EU Commission is strengthening legislation related to chemicals which leach out of food packaging. Glass packaging will meet the most stringent of any future EU food contact standards and regulations because glass is chemically inert, meaning that it does not interact with its contents and it is impermeable to external contaminants.

[1] see:

[2] BPA is short for Bisphenol-A, a plasticizer used for some plastics manufacture

[3] EC Directive 2011/8/E

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Editor’s Notes:

About the survey:

In February 2014, the independent research agency, InSites Consulting, conducted a consumer survey in 11 European countries (France, Italy, Germany, Spain, the UK, Austria, Croatia, Czech Republic, Poland, Slovakia and Switzerland). Commissioned by FEVE, as part of the Friends of Glass campaign, over 8,000 consumers between the ages of 24 and 64 years were surveyed about their perception of food packaging related to food safety, environment and taste. 41% of the participants were parents; 75% were women, 25% were men. The results are representative for each country.

About Friends of Glass:

Friends of Glass  is  an influential European  consumer  forum  that  supports  and  promotes  the  right  of consumers  to  be  able  to  choose  food  and  drink  products  in  glass  packaging. It  unites  all  those  who  believe  glass  is  the  clear  choice  for  their health,  their  families  and  for  the  environment. Friends  of  Glass  was  initiated  in  2009  by  the  European  Container  Glass  Federation  (or  FEVE)  in  response  to  a  pan-European  survey  commissioned  by  FEVE  in  September  2008  by  the  research  institute  InSites,  which  found  that  74%  of  European  consumers  prefer  glass  packaging  for  their  food  and  drinks. Today this figure has increased to 87%.

About FEVE:

FEVE  (The  European  Container  Glass  Federation)  is  the  association  of  European  manufacturers of glass   packaging   containers   and   machine-made   glass   tableware. The   federation   represents  the  glass  container  industry  at  the  international,  and  especially  European, level and serves as a forum   for   examining   common   questions.   FEVE   maintains   a   dialogue   with   the   European institutions and agencies on environmental,   trade and other important issues. The federation promotes  glass  packaging  and  glass  recycling,  complementing  the  activities  of  the  glass  industry at  the  national  level.

For more information on European data please contact:

Michael Delle Selve, Senior Communications Manager, FEVE +32 (0)2 5360080

Christian Prior

Weber Shandwick

+32 (0) 2 894 90 13

Nora Lawton

Weber Shandwick

+32 (0) 2 894 90 29

For more information on the survey, visit

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