Since last autumn’s release of BBC’s Blue Planet II, concern over the state of our marine systems and oceans has exponentially grown and public attention has increasingly focused on the need to make more sustainable choices in everyday life. According to a recent Europe-wide survey carried out with the Friends of Glass community, 78% of Europeans have noticed a change in their own behaviour and pay more attention to the environmental impact of their daily life and actions.

This is having an impact on how European consumers are choosing to shop. The survey reveals that 73% rate glass as the most ocean-friendly packaging, and 78% rank it amongst top packaging choices when buying their food and beverage products. Because of its infinite recycling potential, glass is regarded as one of the most sustainable and eco-friendly forms of packaging on the shelves. Crucially, glass is made from recycled glass, sand, soda ash and limestone, all raw materials which are found in nature. Even if a glass container were to end up in the ocean, it does not leach harmful chemicals or end up as micro particles that may pollute the ocean and harm our marine systems.

Ocean friendly

We asked over 6,000 Europeans how deep their love for the ocean goes, and their response was loud and clear: for healthy oceans, glass is the most ocean friendly packaging on the shelves.

Socially sustainable

When BBC’s Blue Planet II came onto our TV screens last autumn, it sparked an ongoing conversation about how our own behaviour impacts on our marine environment. 78% of Europeans say they’ve noticed a change in their own behaviour in recent months. Have you?​

100% recyclable

62% of Europeans would choose glass over any other packaging option. And with glass being 100% endlessly recyclable, made from natural ingredients and certain not to end up as micro particles in our food chain, let’s work together to make that number even higher in the future!​

A lifestyle priority

72% of Europeans now take their impact on the oceans into account when shopping, starting with the products they buy and how they are packaged.

This Europe-wide social media survey was targeted at consumers in 12 countries: Germany, France, Italy, UK, Spain, Austria, Croatia, Czech Republic, Poland, Slovakia, Switzerland and Turkey, from 29 March to 27 April 2018.

The purpose was to explore consumers’ attitudes toward packaging materials, and to spark a conversation on the environmental benefits of glass packaging. Overall, 6,256 responses were collected.

For more information on the findings from this pan-European survey and Friends of Glass’ partnership with Surfrider Foundation Europe, visit