Recycling message in a glass bottle stops shoppers in their tracks

Comic actress Sally Phillips is the voice behind the talking bottle that highlights endless recyclability of glass

A new campaign from the Europe-wide Friends of Glass community uses humour to highlight the environmental benefits of glass bottles and jars. ‘Endless Lives of Glass’ sees well-known comedians from across Europe give life to a glass bottle on store shelves, which chats with customers as they do their weekly shop.

The campaign highlights the infinite recyclability of glass packaging, which can be endlessly recycled into new bottles and jars. This means no waste to landfill as well as less raw materials, energy and pollution.

Sally Phillips, well known as Shazza, best friend of the eponymous heroine in the Bridget Jones movies, uses her witty style of humour to strike up conversations with UK shoppers, who are filmed interacting with the 'talking glass bottle’ as they browse the shelves. A hidden camera captures the responses of the surprised shoppers.

The ‘Endless Lives of Glass’ campaign is part of a wider three year project to showcase the benefits of glass and builds on a recent independent survey commissioned by Friends of Glass, which found that while an impressive 96.4% of 18-29 years olds in the UK claimed to recycle, only 31.4% knew that glass is infinitely recyclable, compared with 77% of 50-59 year olds.

Comedians famous in Italy, Spain, Germany, France and Poland brought their own distinctive humour to shoppers in their own countries.

To view all the Endless Lives of Glass videos, check out the following links:

UK ft. Sally Phillips:

France ft. Christophe Beaugrand:

Germany ft. Kaya Yanar:

Spain ft. Ramón Langa:

Italy ft. Diego Abatantuono:

Poland ft. Bartek Jędrzejak:


For further information, please contact:

Amanda Barry-Hirst: tel: +44 (0)7860 313576 or +44 (0)1854 612248



Notes to Editors

  • Sally Phillips is available for UK media interviews regarding the Endless Lives of Glass Campaign on request.
  • The innovative ‘talking glass bottles’ were created by Illustrious, a UK sound technology company headed up by Martyn Ware, formerly of the band Heaven 17. They are made of 100% glass and feature a 3D-printed base retrofitted with Bluetooth technology to capture surround sound.
  • The independent survey was conducted by Respondi, on behalf of Friends of Glass. 8,000 European consumers in 11 countries were questioned about their recycling habits to garner insights on the recycling behaviour of European citizens.

About Endless Lives of Glass

The ‘Endless Life of Glass’ campaign tells the story of glass recycling and glass’s environmental and socio-economic benefits in an engaging, educational and humorous way. The campaign raises awareness of the environmental benefits of Glass, encourages consumers to make an educated choice when choosing packaged food and drink products in the supermarket and to be part of the recycling initiative by bringing their glass items to their nearest bottle bank.

About Friends of Glass

Friends of Glass started in 2008 as an awareness campaign for glass packaging. It was created by FEVE, the European Container Glass Federation, an international not-for-profit association representing glass packaging for food and drink, flacons for perfumery, pharmacy and cosmetics and glass tableware makers. Friends of Glass unites a community of people from different countries in Europe and beyond who are convinced that glass is an ideal packaging material because of its unique environmental, economic and family-friendly benefits. Individuals, national organizations, agencies and companies that believe in the sustainability credentials of glass are also proud members of the community. Countries involved include United Kingdom, France, Germany, Italy, Spain, Austria, Switzerland, Poland, Croatia, Czech Republic, Slovakia.

About British Glass

The British Glass Manufacturers’ Confederation represents the interests of all sectors of the glass industry in the UK. Its main activity is in representing the industry at European, national and local level on a wide range of topical legislative issues. It also conducts independent research into all aspects of glass production and technology.

About FEVE

FEVE, the European Container Glass Federation, is the association of European manufacturers of glass packaging containers and machine-made glass tableware. The federation represents the glass container industry at an international and European level, serving as a forum for examining common questions. FEVE maintains a dialogue with the European institutions and agencies on environmental, trade and other important issues relevant to the industry. The federation promotes glass packaging and glass recycling, complementing the activities of the glass industry at a national level.

Choose Glass. Recycle Glass. Love Glass!

For more information on the ‘Endless Lives of Glass’ campaign, visit

For more information on the Omnibus survey, see here

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