A Glass Act Gives Doc Brown and The Bottle Boys a Chance to Inspire Millennials

Friends of Glass, the campaign that supports glass packaging for food and drink, has enlisted the help of rapper and comedian, Ben Bailey Smith aka Doc Brown and ex Britain’s Got Talent contestants, The Bottle Boys, to encourage more young people to recycle their glass bottles and jars.

The celebrities are part of a new campaign called ‘Endless Chorus’ - a quirky online video, which shows drinkers in a bar being surprised when a glass wine bottle begins to sing to them about its long life which has seen it recycled over and over again.

The voice behind the bottle is Doc Brown, who is accompanied by music played on bottles by The Bottle Boys. All are concealed behind the bar and hooked up via microphones to a speaker hidden inside the bottle.

Together, the Bottle Boys and Doc Brown cover a series of iconic hits from the last 10 decades, bringing to life the likes of Louis Armstrong, Petula Clark and Kool & the Gang in a mashup to highlight the different lives of the glass bottle through the ages.

The campaign was inspired by the findings of a new pan-European study by Friends of Glass in 11 EU countries including the UK. The study revealed that young consumers have many positive attitudes towards glass packaging, but they don’t fully appreciate all of the environmental benefits that glass can offer.

Brook Hayes from Friends of Glass says: “We really want to engage with the younger generations and get them to recycle their glass packaging. The film is a light-hearted way to show that your glass deserves to live again and again. I think this can help to make the glass recycling message interesting and memorable for young consumers.

“Ultimately, we want them to appreciate that absolutely all glass packaging is a precious resource that can that you can recycle time and time again, and in doing so you’ll help reduce CO2 emissions, save energy and cut down on landfill.”

The Endless Chorus video can be viewed at


For further information contact:

Amanda Barry-Hirst on 07860 313576 / 01854 612248 or


Debra Pieri on 07801 545462 or

Notes to editors

A Europe-wide survey conducted with over 17,000 people in 11 EU countries including the UK from 28 November to 14 December 2016 found that:- 76% of European consumers in general consider glass to be the most environmentally friendly packaging material whereas only 58% of young Europeans consider it to be the most environmentally friendly packaging.

  • 3 out of 4 young European consumers (74%) would recommend glass packaging to their friends and family
  • 1 out of 2 young European consumers (49%) believe that glass packaging waste is not harmful to the environment
  • 64% of young European consumers see glass as the safest drink packaging

About Friends of Glass

Friends of Glass started in 2008 as an awareness campaign for glass packaging. It was created by FEVE, the European Container Glass Federation, an international not-for-profit association representing glass packaging for food and drink, flacons for perfumery, pharmacy and cosmetics and glass tableware makers. Friends of Glass unites a community of people from different countries in Europe and beyond who are convinced that glass is an ideal packaging material because of its unique environmental, economic and family-friendly benefits. Individuals, national organizations, agencies and companies that believe in the sustainability credentials of glass are also proud members of the community.

About British Glass

As the representative body for the UK industry, British Glass communicates the sector’s value and interests – as well as fostering the collaboration and innovation – to secure a thriving, sustainable future for glass. British Glass helps members companies from across the glass supply chain to work constructively with industry and government stakeholders.

About Doc Brown

Beginning life as underground rapper Doc Brown, Ben Bailey Smith has diversified profoundly, moving into mainstream TV and Film acting, stand up, screen writing and children’s books. He has a host of notable television performances under his belt including a starring role in ITV’s Law & Order, C4’s The Inbetweeners and Derek, BBC thriller Hunted, BBC comedies Rev, Miranda, Russell Howard’s Good News, Live at the Apollo and ITV’s Midsomer Murders, and is highly regarded for his ongoing work with Ricky Gervais. Smith also boasts a wide following amongst children, starring in and writing for the cult CBBC animation Strange Hill High and creating and co-writing the BAFTA winning Four O’Clock Club on CBBC, now into its fifth series. His first children’s book, the Walker/Candlewick-published I Am Bear has gone on sale worldwide and been an instant hit with critics and readers alike.

For more information visit

About The Bottle Boys

Danish group The Bottle Boys are a Global phenomenon who play intricate tunes by blowing into bottles. They have busked and appeared on numerous talent shows including Britain’s Got Talent, and cover numerous songs, which can be seen on You Tube. They have been going for 10 years and have toured in over 25 countries. For more information visit