European Celebrities Become ‘Singing Glass Bottles’ for a Day to Encourage Millennials to Recycle Glass
The Europe-wide Friends of Glass initiative recently launched their ‘Endless Chorus’ campaign to share the story of glass recycling and sustainability in an engaging, educational and humorous way, while encouraging millennials to recycle.
‘Endless Chorus’ sees well-known celebrities give life to a glass bottle in a bar and sing to its customers, in a bid to reinforce awareness on the unique environmental assets of glass packaging. Glass has endless lives and it can be endlessly recycled into new bottles and jars. This means no waste as well as less raw materials, energy and pollution. It is also the best packaging choice for consumer health and flavour preservation.
The Danish band The Bottle Boys teamed up with one of UK’s most successful rapper and comedian, Ben Bailey Smith - aka Doc Brown - to do a series of covers on iconic ...