The Europe-wide Friends of Glass initiative recently launched their ‘Endless Lives of Glass’ campaign to share the story of glass recycling and sustainability in an engaging, educational and humorous way.
‘Endless Lives of Glass’ sees well-known comedians from across Europe give life to a glass bottle on retailer shelves and talk with shoppers, in a bid to reinforce awareness on the unique environmental assets of glass packaging. Glass is endlessly recycled into new bottles and jars. This means no waste as well as less raw materials, energy and pollution. It is also the best packaging choice for consumer health and flavour preservation.
From Sally Phillip’s witty humour...Read more from this release