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11
May
2016
Please note that this is the Central European Press Release. For local versions, including the UK, please click the flags available at the top of this feature  The Europe-wide Friends of Glass initiative recently launched their ...
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21
April
2016
Although Europeans are becoming increasingly aware of the importance of recycling food and drink packaging, older generations are more informed and committed than younger ones. According to a Europe-wide independent survey involving 8,000 European ...
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30
October
2015
Over 29,000 people from 30 European countries recently took part in a quiz organised by the consumer movement Friends of Glass, which set out to explore various European taste preferences and how they are potentially affected by the cultural ...
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20
October
2015
Smell the woodsmoke, taste the delicious home-made fayre and wash down with some of the very best flavours beer has to offer. The findings of a pan-European quiz* released today by Friends of Glass show that despite beer reminding us of home more ...
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Brussels,
11
May
2016
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Please note that this is the Central European Press Release. For local versions, including the UK, please click the flags available at the top of this feature 

The Europe-wide Friends of Glass initiative recently launched their ‘Endless Lives of Glass’ campaign to share the story of glass recycling and sustainability in an engaging, educational and humorous way.

‘Endless Lives of Glass’ sees well-known comedians from across Europe give life to a glass bottle on retailer shelves and talk with shoppers, in a bid to reinforce awareness on the unique environmental assets of glass packaging. Glass is endlessly recycled into new bottles and jars. This means no waste as well as less raw materials, energy and pollution. It is also the best packaging choice for consumer health and flavour preservation.

From Sally Phillip’s witty humour...

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photo:Michael  Delle Selve
Michael Delle Selve
Senior Communications Manager, Friends of Glass Europe
photo:Corina Pîrva
Corina Pîrva
Friends of Glass News Bureau Lead
photo:Amanda  Barry-Hirst
Amanda Barry-Hirst
Friends of Glass UK
photo:Christine Siemens
Christine Siemens
Friends of Glass Germany
photo:Françoise Gandon
Françoise Gandon
Friends of Glass France
photo:Federica Cingolani
Federica Cingolani
Friends of Glass Italy
photo:Karen Davis
Karen Davis
Friends of Glass Spain
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